We all like to give and receive positive feedback. But negative feedback? Now that is another issue. Most of us neither like giving nor receiving it. And for us to improve and become the best we can be, we need to give and receive negative feedback.
Why is something so necessary to our well-being sometimes so difficult?
For one thing, if you are insecure in who you are and have low self-esteem, you are less likely to give negative feedback to others because of your need to be liked. Parents fail to give negative feedback to their children because of the fear that their children will not like them. Co-workers and friends do the same.